Identity + Brand
The American Coatings Association is a trade organization for paint manufacturers, I helped refine the objectives for their identity and create a mark that more-fully represents the core of what they do.
Before:
After:
*This logo was published in Rockport Publishers
LogoLounge Vol. 6 and the LogoLounge Master Library edition: Shapes and Symbols.
Identity Print Materials:
Two years later, I created a complimentary suite for their 125th Anniversary:
